The website of the past was about displaying information.


The website of the future is about communication.









Welcome to I-Square
The difference is simple:


Ordinary websites:  Everyone sees the same thing.

I-Square websites:  Each prospect, or groups of prospects, sees different content dependent upon their specific needs and direction.


You're probably used to the idea of relying on the sheer beauty of your website to win clients.  Well, imagine a site that wins clients because it features content that is uniquely important to that client.

Preposterous?  Impossible?  Actually, no.  With I-Square, this outrageous, game changing capability, is breathtakingly simple.   Real estate agents all over the country are utilizing it now.  While competitor websites are displaying static, generic information, I-Square sites are displaying the type of timely, personalized information that turns prospects into clients.  Want an enormous advantage over the competition?  Step into the future by utilizing web personalization with I-Square.


Video explanation of I-Square



Hold on to your hat, because this is really different.

While I-Square is one website for you, it can morph into any number of uniquely personal websites for prospects.  Each prospect enjoys ongoing web content that is specific to their exact needs.  The myriad of advantages is staggering.

An I-Square site can do anything an ordinary site can do.  The seminal difference is, while I-Square is one website for you, it morphs into multiple, uniquely personal, communicating websites for each of your prospects.  This affords you the fantastic ability to use ongoing web content to speak specifically to each client's exact needs and circumstance!  Prospects quickly realize your real estate website is not for everyone, your real estate website is specifically for them.  You gain the priceless ability to stand out from a din of competitors.

The uniqueness of the I-Square concept does not stop there.  I-Square websites feature an ensemble of innovative technology that fosters and supports two-way, ongoing conversation between you and the prospect.  Prospects can interact with you at a personal level that is inconceivable with an ordinary website.  You can effortlessly change website content to reflect any ongoing conversation.  Astonish prospects by placing the exact information resource, no matter how personal, front and center on your website, exactly when they need it.  With I-Square, your website does more than just display information, you can actually use it to communicate, forge bonds, and develop relationships.

With I-Square, you can create one site and use it for your home website, morph another for a Facebook landing page, morph several more to impress and win over prospects, yet another featuring a new housing development, one that specifically targets apartment dwellers, one more that communicates specifically to military personnel, etc.  All of your sites are online, providing ongoing, impressively targeted content to your prospects - simultaneously.

Provide a web experience that speaks directly to the prospect's unique circumstance and lifestyle, and enjoy the benefits of being perceived as a unique agent.  Develop tangible connections with prospects, and win.


Your prospects enjoy ongoing private texting capability.
You and your prospects can engage in ongoing texting conversations via the website itself.  These relationship building conversations can span weeks or months.  Amazingly, each prospect only sees their conversation.


I-Square features powerful vanity url capability.
I-Square makes it possible to embed the name of any prospect right into the url address of any of your I-Square sites.  It's a smart personal touch that makes it far more likely that the prospect will remember your website address and return there.  After all, whose name is a prospect most likely to remember - your name, or their own name?


I-Square is ridiculously easy to utilize.
You would expect such extraordinary capability to be prohibitively difficult to manage.   Actually, managing I-Square is ridiculously simple and fast.  You can literally create and place a unique, personalized site online in less than a minute.   Yes, you read that right, less than a minute!  And there is virtually no learning curve to be concerned with.  No technical knowledge needed - guaranteed.*  All of the sites you morph, automatically communicate with you via email and within your password protected back office panel.

I-Square makes it possible to be a unique and personal agent in an impersonal, internet world.  The possibilities are endless.  What would be utterly impossible to do with an ordinary website, is now breathtakingly simple to do with I-Square.






See an actual I-Square site! (One site.  I-Square can morph into any number of sites, all online simultaneously.)

Click to view a single live I-Square site

THE SCENARIO: You meet a family at an open house event. You discover:
• They will be dealing with a vacant home.
• They are new to the area.
• They want a home in South Reno.
• They are avid tennis players.
Rather than just handing out a business card, and suggesting they visit your generic site, request an email address and let them know you will send them a link to a website that is specialized for their unique needs and lifestyle!



Click to view I-Square Example 2

THE SCENARIO: You meet a family that desires to buy a home in the exclusive Lakeridge Golfing Community.

Rather than just offering a business card, and suggesting they visit your generic site (the same thing they got from every other agent), request an email address and send them to a website that shows you are the expert in that community!



Click to view I-Square Example 3

THE SCENARIO: You approach a "for sale by owner" prospect.
Most "for sale by owners" end up working with an agent.  So rather than just handing out a business card that will almost certainly end up in the "round file", distinguish yourself from other real estate agents by providing a website that exactly targets the circumstance with helpful, on-point information, while touting your real estate expertise at the same time!



Click to view an I-Square Landing Page
With most landing pages, the big idea is for your page to be more "eye-catching" than the competition.  With I-Square, the content and capabilities of our landing pages conveys to the consumer that you are better.



No need to replace your current website.
I-Square can be utilized as a stand-alone website, or it can be used to complement a current site. 


Not your passive website.
You no longer have to endure the ineffectiveness of a passive website.  An I-Square website is aggressively utilized to attract, uniquely communicate with, and win contacts.  Prospects can return to the site again and again, to see fresh information that pertains just to them.  They enjoy an experience that feels less like a common website viewing, and more like a personal conversation.  There's nothing like it.


Wean your business off the lead purchasing money pit.
The level of dependency real estate agents have on outside internet lead sources is alarming.  It's an enormous financial drag on the long-term success of your business.  Build for your business's future by applying I-Square concepts that develop your own exclusive lead sources.


Radically new?  Well, not really.
Prior to the internet, relationship building was all real estate was about.  It was in every sense, fundamental.  Today, because of the internet, information is the sole focus.  Relationship building is what most agents aren't getting done.  I-Square utilizes new technology to bring relationship building back.  Logical, powerful, very, very smart.  Step out of the status quo box, apply a fundamental real estate concept to the internet, and watch your business thrive.


8 big reasons why I-Square is a "no brainer".

1.  I-Square converts casual contacts - online, or in person- into clients.
You're shaking hands with consumers.  You're tweeting and blogging.   You're on Facebook and LinkedIn.  Great.  But are you converting?

2.  I-Square drives new prospects to your site.
With scores of dynamic, instantly updatable sites to "sprinkle" across the net, I-Square is the ultimate Search Engine Optimization, and landing page tool.

3.  I-Square landing pages distinguishes you from the competition.
I-Square landing pages not only capture web visitors, the format and capabilities conveys to consumers that your agency is better.

4.  I-Square can create long-term, exclusive prospect sources for your business.
Relying solely on purchased leads for new business, is a prescription for long-term failure.  Liberate your business from the lead purchasing money pit.

5.  93% of prospects can't decide upon an agent based on common web information.*
According to a recent National Association of Realtors survey, 93% of consumers can't decide upon an agent based on common web information.  Real Estate is still a relationship business.  Practically the entire market is seeking more than what an impersonal website can provide.  I-Square is a game changer for agents that "get it" and are willing to step outside the box.

6.  I-Square makes viral marketing a reality for real estate agents.
Viral interaction is the most powerful marketing force on the net.  Constructing a viral campaign using an ordinary site is next to impossible.  An I-Square interactive site however, is the perfect vehicle.

7.  Ridiculously simple to use.
If you can handle an email account, you have all the technical knowledge you need.  And if you ever do need assistance, our dedicated professionals are just a phone call away!

8.  Guaranteed.
30 days, no questions asked. 


"Real estate is a relationship business.  It's not about how many calls you made today,  it's about did you connect with anyone?"

Darin Persinger,
Top real estate producer, renowned real estate motivational speaker and coach.











Seriously grow your business with the new I-Square



*Source: National Association of Realtors. 2013 survey.
*30 day money back guarantee.